Yes, you do.
We were all taught that a firm handshake, professional attire and a strong resume were the necessary pillars of a good first impression. Unfortunately, this philosophy is no longer enough.
With the advent of social media, making an unforgettable first impression in-person is no longer the only thing you need to worry about. Whether you like it or not, you’re being ‘googled’ by your friends, families and love interests as well as by the people who do business with you.
Brand Yourself is a great new tool that helps you control your personal brand online.
So, what does your online reputation say about you?
Search engines like Google are an incredibly important part of your reputation, but unless you know how Search Engine Optimization (SEO) works — which most people don’t — or unless you have thousands of dollars to spend on a traditional online reputation company, there is nothing you can do about it.
The founders at Brand Yourself decided to put the power of SEO and online reputation in everybody’s hands, regardless of how tech savvy or wealthy they might be. Their goal was to make it as easy as possible to help anyone improve their own search results and online reputation.
Brand Yourself believes people should be able to control their own online reputation without spending thousands on an online reputation company.
The problem with most Reputation Management services is that they’re focused on the reputation of businesses, not people, using the same model for both. For the average person who’s just trying to improve the search results for their own name, it simply doesn’t make sense to pay a reputation service thousands of dollars.
Brand Yourself is the only product concentrated solely on helping individuals control the search results for their name. They’ve cut out needless complexity and focused squarely on creating a simple, effective solution that’s easy for anybody to use.
Why Do I Like It?
I was actually blown away with how easy their user interface was. When I signed up for my profile, I had to stop and take notes because it was so incredibly easy-to-follow. They walk you through, step by step, the different ways you can improve your rankings, starting with declaring whether or not your current Google search results are legit or not (positive or negative).
I love the simple online profile that you create which is easily shared with others or placed in an email signature (not to mention that the profile becomes another positive addition to your search results).
Also, the tool lets you submit links that you actually want people to find when searching for your name.
Finally, Brand Yourself helps you improve your search results the right way (no black hat tactics). You can view their SEO philosophy here.
How Much Does It Cost?
Their basic features are 100% free and their premium features are incredibly affordable (just a few bucks a month).
LEARN MORE ABOUT SEO:
- Google’s SEO starter guide
- Another step to reward high-quality sites
- Matt Cutts explains the difference between good and bad SEO (video)
Live and Learn.
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~ by Connie Hammond ~