Community & Customers

Aug 082012
[eBook] Google+ vs. Pinterest

Google+ VS Pinterest: Where Should You Market Your Business? We know how strapped for time and resources you already are. Hopefully this side-by-side comparison of the pros and cons of the two newest social networks makes your decision to participate just a little less agonizing. Enjoy the battle! Read / download the “Google+ vs. Pinterest: Where should You Market Your Business” pdf from Hubspot below.  

Aug 012012
[BLUE] TIP: Twitter Lead Gen

Do you want to turn your twitter followers into blog subscribers?  If so, this brilliant TIP I stumbled upon from Momekh of LifeETC is for you. What is it? When a twitter follower (or prospective twitter follower) visits your twitter profile page, they are more than likely going to check out your Twitter Bio.  Hopefully, if you’re a smart marketer, you’ve not only added a quick bio about yourself, but you’ve also included a link back to your website and/or blog. Instead of [read more…]

May 302012
[BLUE] TOOL: Google +

What is it? If you’re not using Google Plus yet, you really should ask yourself why not?  Google + is a social media channel similar to Facebook, Twitter, YouTube, etc.  By combining the best features of the top social media sites; Google Plus is fast becoming a force to be reckoned with. And then some. If you are going to get serious about building your brand via content writing and distribution, then building a Google + community must be part [read more…]

Apr 192012
[Plugin] Qoate Scroll Triggered Box

Plugin for Building Email Lists  We all know how important building your email list is.  After all, that’s one big way you turn prospects into customers. One of my favorite plugins to use is: Qoate Scroll Triggered Box plugin.  This plugin makes it easy for you to create scroll triggered call-to-actions on your WordPress post pages and build your email list. Problem: You need to build your email list.  Yet, you don’t want to overwhelm your website visitors with a call to [read more…]

Jan 302012
If You're Struggling Financially, Weak Social Skills May Be the Culprit

By Steve Pavlina of Often when people are struggling financially, they try to make improvements that never quite work out. One reason is that they’re working on symptoms while overlooking the real core issues. If I may be direct, much of the time the main reason people struggle in this part of life is because they have very weak social skills. They may think that limiting beliefs about money, or perhaps a lack of self-discipline, are holding them back, but [read more…]

Oct 122011
How To Get Your Subscribers Begging For More

Guest Post by Tracy Collins As an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were most effective. Many websites and online businesses have resorted to sending promotional materials to subscribers in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs, updates and many more promotional materials to website visitors who have agreed to be updated — whether monthly, weekly or semiannually. An internet user who is on the [read more…]

Oct 092011
CAUTION: Don't Hide Behind Your Computer

Are you launching an online business? Heed these warnings that will save you time and money. Tip: Don’t hire a website developer too soon. For most of this year, I’ve been hunkered down, hidden behind my Dell laptop screen. I’ve been working day and night in order to lay a solid foundation for my Resort Lifestyle Network business.  I’ve been building websites from scratch.  I’ve been doing lots of research. I’ve been writing a lot of content.  I’ve been playing around [read more…]

Sep 082011
[BLUE] TIP: 15 Ways To Gain Credibility

How Can You Look Like An Expert? Many entrepreneurs need to be perceived as experts (or at least knowledgeable) in their respective fields in order to establish trust, attract and retain customers and build their community. But what do you do when you’re still fairly green and trying to make a name for yourself in your industry? Luckily, there are many options available to help you build your online and offline reputation. With a bit of effort and time, you [read more…]

Sep 082011
[BLUE] TIP: Create "Biz Dev Only" Days for Success

Improve Your Marketing & Get More Clients by Fabienne Fredrickson on August 3, 2011 It’s important to make time during your week to focus on Client Attraction and the marketing needed to get more clients. While you’re clustering your client appointments, go just one step ahead. Cluster your days for maximum efficiency and create “Business Development Only” days. The more I’ve worked on creating Business Development Only Days, the more successful I’ve become. It helps me be “in the flow” [read more…]

Aug 172011
CAUTION: Don't Assume You Know Your Audience

Don’t do it. When I launched Hire Me Aspen, I thought I had a pretty good handle on who my target audience was. After all, I was targeting someone just like me. The idea of my website arose out of a genuine concern about the economy and living in a resort town: “What would I do if I lost my work-from-anywhere corporate job and needed to freelance on the side to make extra money while I launched my business?” Plus, there’s a [read more…]

Aug 142011
[BLUE] TOOL: Join.Me Screen Sharing

What is it? Join.Me is instant screen sharing. Imagine you’re on a conference call and you’re trying to guide the person on the other end about what’s happening on your screen or trying ot explain how to navigate through a software program. You can get your customers and community on the same page, when they’re not in the same room, instantly. You can review documents and designs. You can train staff or virtual assistants.  You can demo products or just show [read more…]