Marketing & PR

Sep 032012
[VIDEO] How to Get Your Ideas to Spread

How to get your ideas to spread Seth Godin is a marketing guru and successful entrepreneur who can tell you to how to stand out in a world saturated with products and time-strapped customers. According to Godin, you need to stop targeting the average person in the market, as they are very skilled at ignoring you. This is handy advice, as he points out all those brands that are doing it right. “The riskiest thing you can do now is be [read more…]

Aug 222012
[BLUE] TIP: Email Prospecting

 Tips for Prospecting via Email Your prospects are busy.  They don’t have time to read through lengthy emails, so they keep their finger on the delete key — just waiting for the opportunity to pounce on it. Here are seven tips to increase your email prospecting success. Tip 1: Delete the Fluff Re-read your email and look for any superlatives, exaggerated expressions or other fluff. Some serious offenders include: exciting, state-of-the-art, solution, partner, leading edge, passion, unique, one-stop-shop, unique, one-of-a-kind, etc. Tip [read more…]

Aug 212012
[PROGRAM] Write Like Freddy

Are you ready to generate more blog traffic? Writing is a cornerstone of marketing for most businesses today, especially for small businesses with limited budgets. Those small business owners need to take advantage of every free marketing strategy that exists. I know, because I was one of them. Write Like Freddy Course Danny Iny, the producer of the “Write Like Freddy” course, caught my eye early on.  I noticed his blog posts were not only relevant and interesting for this small business owner, [read more…]

Aug 112012
[BLUE] TOOL: Click to Tweet

Have you seen those click-to-tweet buttons on websites (like the one below) and wondered how to get one for your site?  Fret no more. Here’s the answer: Click-to-Tweet. This software service is the best, easiest and simplest way to promote and advertise your stuff on Twitter.  As a matter of fact, (the one stop place for users searching for twitter apps) claims that “ClickToTweet can rightly be called the easiest twitter application to include retweet text in a link.” As simple [read more…]

Aug 012012
[BLUE] TIP: Twitter Lead Gen

Do you want to turn your twitter followers into blog subscribers?  If so, this brilliant TIP I stumbled upon from Momekh of LifeETC is for you. What is it? When a twitter follower (or prospective twitter follower) visits your twitter profile page, they are more than likely going to check out your Twitter Bio.  Hopefully, if you’re a smart marketer, you’ve not only added a quick bio about yourself, but you’ve also included a link back to your website and/or blog. Instead of [read more…]

Jul 132012
[BLUE] TOOL: LaunchRock

Do you need to set up a “Launching Soon!” web page to determine interest, spread the word and build your audience? What is it? LaunchRock is a web based application that helps you set up a social “launching soon” page in minutes, share your page and start gathering emails. With LaunchRock, you can incentivize and reward users for telling others about your project — just use their built-in sharing tools. Prior to launching your business, it’s important to love each and [read more…]

Jun 222012
[BLUE] TOOL: Brand Yourself

Do you really need a free and easy way to manage your online reputation, Google ranking and personal branding? Yes, you do. We were all taught that a firm handshake, professional attire and a strong resume were the necessary pillars of a good first impression. Unfortunately, this philosophy is no longer enough. With the advent of social media, making an unforgettable first impression in-person is no longer the only thing you need to worry about.  Whether you like it or not, you’re being [read more…]

Jun 202012
[BLUE] TOOL: Smore Flyers

Do you need to get the word out about an upcoming event?  If so, you should know that the days of posting a flyer around your neighborhood are long gone. What is it? Meet your new event coordinator: Smore.  This online service helps you create amazing online pages that you’re proud to share.  Smore allows you to quickly and easily create beautifully designed flyers and publish them instantly online for all to see. That’s right.  You can create beautiful web [read more…]

Jun 152012
[Video] Where's Your Call To Action?

Eliciting A Response If you’re wondering why you’re not multiplying your business to the next level or getting more clients or making more money, I want to ask you, “How are you eliciting a response?”We’re seeing really, really good content but if you don’t ask for the client to respond to you in one way or another, they’re not going to. You must connect the dots for them. If they don’t realize that you are for hire, they will not [read more…]

Oct 122011
How To Get Your Subscribers Begging For More

Guest Post by Tracy Collins As an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones were most effective. Many websites and online businesses have resorted to sending promotional materials to subscribers in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs, updates and many more promotional materials to website visitors who have agreed to be updated — whether monthly, weekly or semiannually. An internet user who is on the [read more…]

Sep 082011
[BLUE] TIP: 15 Ways To Gain Credibility

How Can You Look Like An Expert? Many entrepreneurs need to be perceived as experts (or at least knowledgeable) in their respective fields in order to establish trust, attract and retain customers and build their community. But what do you do when you’re still fairly green and trying to make a name for yourself in your industry? Luckily, there are many options available to help you build your online and offline reputation. With a bit of effort and time, you [read more…]

Aug 172011
CAUTION: Don't Assume You Know Your Audience

Don’t do it. When I launched Hire Me Aspen, I thought I had a pretty good handle on who my target audience was. After all, I was targeting someone just like me. The idea of my website arose out of a genuine concern about the economy and living in a resort town: “What would I do if I lost my work-from-anywhere corporate job and needed to freelance on the side to make extra money while I launched my business?” Plus, there’s a [read more…]

Aug 142011
[BLUE] TOOL: Join.Me Screen Sharing

What is it? Join.Me is instant screen sharing. Imagine you’re on a conference call and you’re trying to guide the person on the other end about what’s happening on your screen or trying ot explain how to navigate through a software program. You can get your customers and community on the same page, when they’re not in the same room, instantly. You can review documents and designs. You can train staff or virtual assistants.  You can demo products or just show [read more…]