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[BLUE] TOOL: Click to Tweet

Have you seen those click-to-tweet buttons on websites (like the one below) and wondered how to get one for your site?  Fret no more.

Here’s the answer: Click-to-Tweet.

This software service is the best, easiest and simplest way to promote and advertise your stuff on Twitter.  As a matter of fact, (the one stop place for users searching for twitter apps) claims that “ClickToTweet can rightly be called the easiest twitter application to include retweet text in a link.”

As simple as 1-2-3 (literally).

All you have to do is visit the Click-To-Tweet website to complete these three easy steps:

First, you just need to write a compelling message (no more than 140 characters) that you would like your visitors to share in the box provided on the Click-to-Tweet website home page.

Click the “Generate” button to create a custom link that you can share on your website or social media channels.  Then, voilá — whoever clicks on the link will have the message automatically added to their Twitter status box, then they simply ‘click-to-tweet’!

Your visitors will love how easy it is to promote information to their followers, and you’ll love the added exposure. Why not take it for a spin by sharing a tweet now?

Just click on the button below and see how I’ve implemented this service on my site (because as you know, I only recommend things I use and love!)

How Much Does It Cost?

It’s free!

More Information:


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[eBook] Google+ vs. Pinterest

Google+ VS Pinterest: Where Should You Market Your Business?

We know how strapped for time and resources you already are. Hopefully this side-by-side comparison of the pros and cons of the two newest social networks makes your decision to participate just a little less agonizing.

Enjoy the battle!

Read / download the “Google+ vs. Pinterest: Where should You Market Your Business” pdf from Hubspot below.


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[BLUE] TIP: Twitter Lead Gen

Do you want to turn your twitter followers into blog subscribers?  If so, this brilliant TIP I stumbled upon from Momekh of LifeETC is for you.

What is it?

When a twitter follower (or prospective twitter follower) visits your twitter profile page, they are more than likely going to check out your Twitter Bio.  Hopefully, if you’re a smart marketer, you’ve not only added a quick bio about yourself, but you’ve also included a link back to your website and/or blog.

Instead of sending them to your website home page, why not take advantage of this new connection opportunity by thanking those Twitter users for becoming part of your community?

You can do this by creating a Twitter-specific landing page on your website that is created for twitter followers only, offering them something special in return for their interest.  Be sure to give them a clear call to action about subscribing to your blog.

You can view our Resort Entrepreneur’s Twitter ‘thank-you’ page here.

How Much Does It Cost?

Nothing but a little bit of time.


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[BLUE] TOOL: Google +

What is it?

If you’re not using Google Plus yet, you really should ask yourself why not?  Google + is a social media channel similar to Facebook, Twitter, YouTube, etc.  By combining the best features of the top social media sites; Google Plus is fast becoming a force to be reckoned with.

And then some.

If you are going to get serious about building your brand via content writing and distribution, then building a Google + community must be part of your strategy for a myriad of reasons, one of which is its 90 million users.  (BTW: it took only 88 days for Google + to get to 50 million users…how’s that for growth?)

Furthermore, if you are time strapped and don’t want to start yet another social media channel, then my recommendation is cutting another one out (if you’re not truly engaged there) and choosing Google +.

Why Do I Like It?

It’s one of the best ways to build your brand and engage with all sorts of interesting users.

You can create circles made up of anyone from from industry thought-leaders to prospects…competitors to media…vendors to clients.  And then you can send them information ranging from product launches to company updates.  The best thing is that you’ll tap into incredible conversations.

Google+ is more than just another social media channel — it has been thoroughly integrated into Google’s other products: Google Docs, Chrome, Google Reader, Gmail, and YouTube, and Google + is the glue that holds them all together.


One of the main reasons I like Google + moreso than other channels is the fact that their +1 functionality directly impacts search results.  So if your content is ‘plus-oned’ or interacted with in some way (for example, shared or commented on), then Google search takes that action as an indication that your content is meaningful and relevant.

Also, Google announced that they will give greater authority to Google Business Plus pages in their search results.

So what is the risk if you have no Google+ presence and your competition does?  You actually may lose existing search traffic going forward.  That’s scary.

And now, Google just announced Search, plus Your World, which is the merger of personalized search with social search, including the addition of relevant Google+ results.

In other words, building your community on Google+ may be one of the smartest thing you can do to improve your search rankings.  Why is that important?  Because people are searching for your product; they’ll either find you or your competitor at the top of that result when they do.

It shouldn’t be the be all, end all for your business (dependence on any social media channel for your business survival is too risky), but it should be part of your plan.

Google + is a channel made for building your brand, pure and simple.

How Much Does It Cost?

It’s free.

More Information:


Google +


Create a Business Plus Page

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[BLUE] TOOL: Hootsuite

What is it?

HootSuite is a Social Media Dashboard.

Rather than being a social network, HootSuite allows you to connect to multiple social networks from one website, making your life easier.

It helps you use the social web to launch marketing campaigns, identify and grow audiences and distribute targeted messages across multiple channels.

Using HootSuite’s unique social media dashboard, teams can  collaboratively schedule updates to Twitter, Facebook, Linkedin,  WordPress and other social networks via web, desktop or mobile platforms  — plus track campaign results and industry trends to rapidly adjust tactics.

Why Do I Like It?

Because not only can I update all my social media sites in one fell swoop, but I can schedule them out which allows me to get out of the office or go on vacation and live the resort lifestyle.

What Is The Cost?

HootSuite offers Premium accounts (4 levels of Pro and an Enterprise tier) as well as a Free version with limited account and features. HootSuite for iPhone and Android currently costs $2.99 as well as a free Lite version for each platform.

The free version works just fine for me.

Who Are The Competitors?

The most well known competitors of HootSuite include TweetDeck and Seesmic.

More Information:


Live and Learn.

~ Connie Hammond ~