Feb 032012
 

Is it time you start turning your dreams into reality?

Over the last three months, I’ve been working like a fiend trying to get my new brand building company off the ground.

In addition to the Resort Lifestyle Network that I manage, I had been providing consulting services on the side to generate additional revenue.  However, with more business coming in than I could manage, I decided to turn my ‘side gig’ into something more.

And thus my new online marketing company, Hammond Media Group, was born.

It’s possible to realize your dream.  Just taking the first step is all it takes.  Before you know it, you’ll have your very own business up and running.

Here’s a list of the 50 or so tasks that were completed in 90 days.  There is still a lot to do, but this is a great start.  Use these tasks as a checklist.  Use them as motivation. Use them for ideas.  Just do one of the tasks each day, and in three months time, you’ll be that much closer to living your dream.

I’ve included links where appropriate to make it even easier for you to get started.

Ready, Set, Go!

Business Set-Up

Website

Social Media

  • Embedded social media links (follow and share) on website and in email signature
  • Created a Facebook Page
  • Integrated MailChimp sign up form into Facebook page for list building (view sign up form on FB)
  • Created a Google+ Page
  • Created a Twitter account
  • Set up Twitter lists (clients, vendors, bloggers, etc.) to monitor conversations and manage news feed for resort sites and Hammond Media Group
  • Created a Hootsuite account to monitor twitter conversations
  • Created a Vimeo Channel for videos
  • Created a LinkedIn account for professional networking
  • Created a MailChimp account for email marketing / list building
  • Created a SlideShare account for presentations

Marketing

  • Attended Entrepreneur and Tech MeetUps to network and promote new biz
  • Ordered business cards, thank you notes and other printed marketing materials from VistaPrint
  • Set up email Auto-Responders based on different target audiences (huge time-saver for lead generation; learn more about the benefits of email automation)
  • Completed pro-Bono work for a worthwhile charity
  • Joined local area Chamber of Commerce organizations to network / generate new business opportunities

Other

  • Completed a website audit for a client
  • Set up an editorial calendar for a client
  • Completed two major proposals totaling approximately 30k in revenue
  • Worked out preferred partnership arrangements with two vendors

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