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[GREEN] TOOL: Lynda.com Online Training

What is it?

Lynda.com is online software training videos that really work.  Really. They offer classes for the very basic beginner who’s clueless about software all the way through to the expert who needs to brush up on their skills.

Whatever your line of business, you should get to know ‘Lynda.’

It’s no longer OK to get by in business life without knowing basic computer skills.  Actually, being naive about technology is ludicrous considering how much business is done online these days.  Even if you’re not launching a startup, there’s value for any business owner or manager to have a working understanding of technology as a way to communicate better with their technical staff.

So, if you want to stay current and keep your skills sharp…learn innovative and productive techniques…gain confidence and marketability…and be taught by experienced instructors, then you’ll find all that and more at Lynda.com.  Also, check out the competitor section below for other specialized options.

Currently, Lynda.com offers over 71,000 tutorials.  Yep–you heard that number right.  That’s one big library of learning!

Some of the classes I’ve taken include: XHTML and HTML Essential TrainingWordPress 3.0 Essential Training and Web Design Fundamentals (all of which I recommend).

Even better, if you want to take some business-oriented classes, you can do that too.  Classes such as PowerPoint tips, Online Marketing Fundamentals and Essential Training courses for PayPal,  Excel, Twitter, Gmail, LinkedIn (and much more).

And you even get a certificate when you’ve completed the course (view certificate example).

Why Do I Like It?

One of the many reasons I love Lynda.com is because you can learn at your own pace.  As we know, being a business owner makes time difficult to come by.  That’s why if you need to stop… rewind…or just come back to it later, picking up where you left off is super-easy with Lynda.com.

It really is the perfect tool for entrepreneurs.

What Is The Cost?

The basic package is only $25 per month.  You get anytime access to the 71,000+ library of tutorials, and there is no long-term commitment (you can cancel or put your subscription on hold at any time).  Or, upgrade to the premium plan for $37.50 per month and receive exercise files with your training.

The annual fees are $250/year for basic; $375/year for premium.

I recommend the monthly option because as entrepreneurs, we need flexibility.  Why pay for months if you’re not going to use them?  I for one have put my subscription on hold twice now, and then re-engage when time (and brainpower) permits.

Who Are The Competitors?

Some similar online learning companies include:

  • Learnable – Online learning for web developers and designers ($17/month)
  • KelbyTraining.com – Online learning for pro photographers and Adobe Photoshop experts
  • VTC.com – Computer software training ($30 for one month access)
  • Digital-Tutors – Learn to make movies and games
  • Tuts Plus – Learn creative and technical skills like design, web design and more
  • CodeSchool.com – Learn how to code
  • Code Lesson – Learn online, but with real instructors.  4-6 week long courses.
  • Udemy – Take a course…or why not create your own course?  hmmm…..interesting way to build your brand.
  • MarketMotive – Internet Marketing Certification Courses (SEO, PPC, Social Media, Web Analytics, etc. for $299+)
  • Team Treehouse –  Web design, web development, iOS (build iphone and ipad apps)
  • Peep Code – Learn what’s hot and new (Git, Ruby, Ruby on Rails, Javascript, iphone, jQuery, etc.)
  • Code Academy – Learn web design, web development, web apps — all for beginners ($6000 and this one is in Chicago for 11 weeks).

Video about Lynda.com:

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