How to get your ideas to spread
Seth Godin is a marketing guru and successful entrepreneur who can tell you to how to stand out in a world saturated with products and time-strapped customers. According to Godin, you need to stop targeting the average person in the market, as they are very skilled at ignoring you. This is handy advice, as he points out all those brands that are doing it right.
“The riskiest thing you can do now is be safe. The safe thing to do now is be at the fringes, to be remarkable. If it’s very good, it’s not going to be successful, it’s too boring.”