How Can You Look Like An Expert? Many entrepreneurs need to be perceived as experts (or at least knowledgeable) in their respective fields in order to establish trust, attract and retain customers and build their community. But what do you do when you’re still fairly green and trying to make a name for yourself in…

Don’t do it. When I launched Hire Me Aspen, I thought I had a pretty good handle on who my target audience was. After all, I was targeting someone just like me. The idea of my website arose out of a genuine concern about the economy and living in a resort town: “What would I…